(Actually, this is not really an example of far-out branding, as Hermes is a sponsor AND makes top quality saddles and equestrian equipment) Hampton Classic, Bridgehampton, New York
Tuesdays Thoughts On Famous Designers Designing Different Things (all in good humor!)
Tuesday afternoon I decided to scope out the Wedgewood website. Not because I was looking to pick up some duck print fine-bone china or a pair of crystal goblets to that cost more then my car. Just idly browsing. I enjoy homewares.
The homepage displayed some nice wares, with the stamp “Vera Wang”. Underneath the block Vera was “Wedgewood”, as if we needed reminding whose page we were on, and then below that in microscopic print: England 1759. Wedgewood, an English institution, who has made china literally fit for a Queen for actual centuries. Using a famous, celebrity-like designer who creates custom wedding gowns? Sounds like an odd… marriage.
I sat there, not clicking away and switching panes, but staring at her big Times New Roman plain font. When did the human race become so gullible that they’d buy anything as long as it had some recognizable designer name on it, even if that designer did NOT gain fame in that field?
What did Vera know about china? I’ll admit, I would give an arm and a leg and maybe a few eyeballs (no, not my eyes. I love my eyes) to be able to don one of her delectable creations on my non-existent wedding. Her gowns are top-notch; that can not be disputed.
But what does the Queen of satin and silk, tulle and lace know about crystal stemware? I’ll admit, the pairing seems ideal. A fluted Vera dress and matching flutes to toast to your nuptials might definitely appeal to a specific character, with her happily ever after fantasy and colour coordination down to her bridesmaid’s underwear.
Still, the garment industry and the tableware industry are two distinct separate industries, for good measure. Just because you can design a dress does not grant you the authority nor knowledge or ability to design a tea set. Yes, the pottery was quite pleasant, no garish prints (I mean this WAS Wedgewood), but I was still irked.
Even if you can, do you WANT a Vera Wang white porcelain sugar container, at $135 a pop? Does the bride really need to receive all her new china from someone whose name is eponymous with weddings and dresses? Weddings are fun and all, but I don’t think the marital bliss will remain simply because every time I look down at my scrambled eggs the plate boasts Vera’s name.
Just because she was good at gowns, she could just plaster her name on anything and think it would sell? That countless advisories and marketing analysts and financial consultants all agree with this mindset? I know there’s months, years that goes into getting that goblet on the go, but still, couldn’t she leave it up to the specialists, such as Wedgewood? Why did everything have to intermingle? I always felt like products as such were cheapened somehow, even though I’d never utter a word of that nature in direction of her dresses.
I’m not going to even touch in this article about the whole over-saturation of a brand name and how that can drown a company that was previously Titanic –quality in its respect. I’ll save that for my next post.
In the meantime, for some quality, handmade, unbranded, vintage porcelain made by dinnerware artisans, head over to www.etsy.com/shop/japonicanyc !